Media liaison

We build relationships with members of the mainstream and digital media so that media cover UQ activities frequently and positively, helping to position the UQ brand. Activities include:

• producing a print and online guide to the University’s academic expertise (UQ Experts)
• coordinating responses to media enquiries
• preparing media briefings, itineraries, and media conferences
• liaising with commercial groups to coordinate filming at UQ locations
• producing print and multimedia materials for incorporation in media stories
• researching, writing and distributing media releases ensuring the inclusion of UQ key messages
• managing media monitoring including analysis of media profile over time
• issues management (providing advice and actions to avoid potentially negative media cover or to counteract negative cover).

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