Guides section

Editorial guidelines

Web accessibility

The Disability Discrimination Act 1992 makes it unlawful to discriminate against people with disabilities and promotes equal rights, equal opportunity and equal access for people wi...

Writing for the web

Good writing principles that apply to print, apply equally to websites. If information does not meet user expectations it will not be successful. Readability Research has shown that reading from a computer screen is 2...

Making your site effective

High-quality and successful websites are: accurate accessible easy-to-use efficient and designed to meet users needs Identify your target audien...

Search engine optimisation

Search Engine Optimisation or SEO as it is commonly referred is the process of making a website highly indexable and appealing to a search engine; such as Google, Yahoo, or Bing. There are SEO components relating to how a website is coded which make...

Understanding Google Analytics

At UQ we use Google Analytics to track traffic statistics on our websites. Analytics is setup by Web Services and access granted to web administrators or marketing managers for individual sites. The setup of Analytics is factored into new website de...

Creating images for the web

A simple guide to formatting and saving images for the web.