Draft Program – Network Conference 2012

Anthony Frangi, MC Senior Lecturer, School of Journalism and Communications

8:30am – 8:50am Registration

9:00am – 9:05am Welcome by Office of Marketing and Communications Director, Graham Bethune

9:05am – 9:30am Marketing and Communications Direction for UQ

Vice-Chancellor/Senior Deputy Vice-Chancellor (TBC)

9:30am – 10:30am Living With Paradoxes

David Chalke, Strategy Planner

Australians are adapting to the complexities of the 21st Century by increasing reliance on choice editors and reframing their choice criteria from Either/Or to AND/AND.

(Sponsored by Clemengers BBDO)

10:30am – 10:50am Morning Tea

10:50am – 11:30am Changing the communication game – Media at the speed of life

Shane Rodgers, APN Media APN Editorial Director

Shane Rodgers explores the rapidly-changing communications landscape where the mass market has broken into niches, insights are the new black, people expect news and information when and how they want it and the digital landscape is a shifting sand of constant transformation and audience shifts. These changes are happening quickly and require a fundamental rewriting of everything we ever believed about media, community engagement, communication and marketing.

11:30am – 12:15pm Young Achievers Program

Margaret Fairman, Director OPSSSE

12:15pm – 1:00pm Lunch

1:00pm – 1:45pm Graeme Wood, Founder Wotif.com

Graeme Wood revolutionised the travel industry in Australia when he created the concept for, and cofounded, Wotif.com in 2000. From his simple and innovative idea, Graeme pioneered the company’s development into what is now the Wotif Group, which employs more than 450 people in offices spread across the globe. The philanthropic Graeme Wood Foundation supports the Centre for Youth Substance Abuse Research at the University of Queensland and also supports programs developing the creative potential of young people in the performing arts.

1:45pm – 2:30pm The UQ Brand Advantage - what does the research tells us?

Leon Ward, Colmar Brunton

Colmar Brunton Research Director, Leon Ward, analyses two years of UQ's market research data to illustrate how we are perceived by key market segments in South East Queensland and the implications for how we position UQ in relation to others in the sector.

2:30pm – 3:15pm Paper Minnows

Shane Mitchell, Reddo Media

Business and education marketers are wrestling with how to connect the right content, to the right audience at the right time on the right device. With the soaring adoption of tablets and other connected devices, what can they learn from small smart print publishers who are using this shift to better connect with readers and unlock the power of their brands?

3:15pm – 4:00pm Ideas Unleashed

Clemengers BBDO

A free-thinking, free-wheeling trip around the world of higher education marketing with Clemenger BBDO Managing Director Vanessa Brennan and Executive Creative Directors James Burchill and Nancy Hartley.

4:00pm – 4:10pm Refreshment Break

4:10pm – 4:30pm OMC Work Plan 2013

Graham Bethune

4:30pm – 5:00pm Panel Discussion and Conference Close

5:00pm – 6:30pm Drinks and canapés

(Sponsored by Colmar Brunton)

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