Measuring and Optimising Social Media Marketing in Tertiary Education

Overview of the conference

Boost student recruitment through effective social media marketing

Between higher education’s move to demand driven funding and the drop in international students, all tertiary education providers must focus on boosting student recruitment using a forum that potential students are comfortable with – social media.

Developing and implementing a social media marketing strategy poses a host of unique challenges, including integration of social media into an institution-wide marketing plan, maintaining control of your online brand and demonstrating a return on investment to stakeholders. Measuring & Optimising Social Media Marketing in Tertiary Education will discuss these issues and examine practical strategies to overcome the barriers.

UQ conference attendees

• Graham Bethune, Office of Marketing and Communications
• Caroline Bird, Office of Marketing and Communications
• Alison Campbell, UQ International - Marketing and Recruitment
• Jessica Freiberg, Office of the Pro-Vice Chancellor
• Kate Swanson, School of Geography, Planning and Environmental Management
• Tegan McMahon, UQ International - Marketing and Recruitment
• Roxane Valier-Brasier, UQ Business School

Conference notes and presentations

• Notes by Caroline Bird, Office of Marketing and Communications

Presentations

• Social Media at Holden - Andrea Matthews, Holden
• Developing KPIs to Improve Institution Outcome - Christian Bowman Bond University
• Designing and Implementing social media marketing - Ellen Griffin, San Francisco State University 
• Integrating social media into the customer-centric marketing strategy - Jodie Sangster, ADMA
• Social Media and Customer Service -  Lauren Ridgway, The University of Melbourne
• Building a Social Campaign - Mal Chia, Digital and Social Media Manager, The University of Adelaide
• Social media marketing and the law - Paul Kallenbach, Partner, Minter Ellison
• Stop worrying and love social media - Perry Hewitt, Chief Digital Officer, Harvard University
• The Future of Social Media Marketing - Stephen Ross Scott, Senior Manager, Digital, RMIT University
• Social Media in Tertiary Education - Tony Wilson, Director, Marketing and Communication, QUT
• Linkedin Marketing Solutions - Travis Russell, Account Director, Linkedin
• Lead Generation in Social Media - Wout van Damme, CEO Funbox

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