Christmas shopping has a reputation for being a nightmare for consumers, but the latest research from The University of Queensland reveals that retail staff may be the ones to face the brunt of the ordeal.
18 December 2006Professor Roland T Rust believes the central elements of brand management – developed for goods-centred economies – must be updated and rethought for the new service-centred economy.
30 June 2006Industry experts and academics will address emerging services management and marketing issues at the Frontiers in Service Conference at the UQ Business School from Friday 30 June.
8 June 2006New findings from a UQ study show that many professional service firms are still behind the eight-ball when it comes to marketing.
17 February 2006
