Agribusiness students from The University of Queensland took their skills to a global market last week when they headed to Hong Kong to pitch a marketing campaign to international companies.
The students had a real-life business experience as each group was hired by a company to complete a marketing research project, enabling them to develop international contacts and gain an understanding of meeting a client’s needs.
Agribusiness student Simon Joseph said the final semester course had provided an ideal foundation for his future career, incorporating both theoretical knowledge and practical skills.
“The University of Queensland agribusiness course is the golden ticket to any career in agribusiness,” Mr Joseph said.
Course coordinator Associate Professor Ray Collins said the course was designed to ensure UQ produced graduates with hands-on, international experience that they could apply in the workforce.
“The Bachelor of Agribusiness is structured to prepare the students for their final project from their first assignment in their first semester,” Dr Collins said.
“This ensures that by the time the students graduate they are confident in conducting work for a real-life client, ensuring that they have an adequate combination of both practical and theoretical knowledge.
“The results have been very positive. Presently there are about two jobs for every graduate.”
The program is in its 16th year, has taken 350 students to 16 countries and has been embraced by 50 different companies, many of which have become repeat customers.
Find out more about the course here.
Media: Erin Pearl at UQ’s Faculty of Natural Resources, Agriculture and Veterinary Science (07 5460 1229).
