|
Policy Number: 1.40.1
Contact Officer: Director Marketing & Communications
Date Approved by Senate: 3/7/2003
Date last Amended: 19/03/2009
Date for Next Review: 19/3/2012
Overview
1.1 An updated Corporate Identity Guide was approved by Senate on March 19 2009 to ensure the University maintains a high standard and consistent look across a wide variety of corporate material. The Corporate Identity Guidelines replace the Corporate Identity Guide which was approved by Senate on May 22 2003 and the separate Branding Guide maintained by the Office of Marketing and Communications. The Office of Marketing and Communications provides the Corporate Identity Guidelines in print and web formats for use across the University.
Description
2.1 Through the corporate identity program, a positive influence is achieved by projecting a visual image through publications, advertising, stationery, signs and other visual media which:
- is immediately identifiable
- is clear and consistent across all University sites and operations reinforces the University's high standards, prestige and tradition.
2.2 Also, efficiencies are achieved by standardising the University's visual presentation across a range of applications.
2.3 The manual sets out some measures that are mandatory in UQ visual presentations. It also contains recommendations to promote consistency in quality and look for applications where strict rules are less necessary.
2.4 The University logo is an important and valuable symbol and is the centerpiece of the University's corporate identity. The logo consists of the University coat of arms and the name, "The University of Queensland" with "Australia" incorporated as a sub-heading. The logo is the primary device used to identify the University. It is mandatory to use the logo in strict accordance with the Corporate Identity Guidelines.
2.5 As a general rule, wholly owned, staffed and operated entities of UQ should work within the Corporate Identity Guidelines and not have a separate corporate identity. Individual units wishing to develop a separate logo should approach the Director of the Office of Marketing and Communications who will assess and recommend options to the Vice-Chancellor for a final decision.
2.6 Incorporated entities involved in commercial activity and commercial entities involved in commercial activity must use their own logos and visual identity independent of the UQ Corporate Identity Guidelines. Co-branding options may be developed where required by the Office of Marketing and Communications and with the approval of the Vice-Chancellor.
2.7 The Director (Office of Marketing and Communications) has delegated authority and oversight of the corporate identity program. Any questions or special requirements may be referred to the Director, Office of Marketing and Communications in the first instance. Artwork originals, computer templates and graphics files are available on the website of the Office of Marketing and Communications.
2.8 Templates utilising elements of the visual identity as outlined in the Corporate Identity Guidelines are available from the Office of Marketing and Communications. OMC may release new templates from time to time.
|