Developing the UQ brand

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Tags: winter-2009

Staff set up the new UQ posters

commuters at the St Lucia campus would have noticed a new addition to their routine recently – a series of striking billboards featuring UQ staff, students and alumni.

The posters are part of a revitalised branding project designed to communicate the value of the UQ experience, and are based on findings from the INSIGHT market research project.

The campaign focuses on staff, students and graduates who discuss their work, study and play, and will be featured in coming months across print, broadcast and online media.

INSIGHT involved extensive consultation with current and future staff, students, alumni and industry representatives.

Deputy Vice-Chancellor (External Relations) Professor Ian Zimmer said feedback to the campaign had been overwhelmingly positive so far.

“This internal and external assessment has helped us to focus and build on our strengths as we look to the future,” Professor Zimmer said.

A feature of the branding is a new “UQ” device, which has been designed to complement the long-established University of Queensland logo, and will be used across publications, advertisements and websites.

By Cameron Pegg

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