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Media International Australia incorporating Culture and Policy Media International Australia incorporating Culture and Policy

 

 
 

Advertising and Marketing

No 31, February 1984

 

Contents

Advertising—System and Text

G Dyer

Beyond Advertising: Marketing and Critical Communication Research

John Sinclair

Capitalism, Advertising and the Consciousness Industry

D Smythe

Advertisers' Woman, 80s Woman: Which Twin is the Phony?

D Wyndham

Transnational Advertising Agencies and the Local Industry

W Bonney

Advertising in the Cinema

F Collins

The Right to Advertise: The Cigarette Debate

M Blakeney and J McKeough

Good for the Goose—Good for the Gander

S Chapman and B McKay

Reply to Chapman and McKay

Sir Richard Kirby

Rejoinder to the ASC

S Chapman and B McKay

Tobacco Advertising and Smoking: Summary of Recent Australian Research

P Magnus

Self Regulation of Children's Television Advertising

J Malone

The Child and Television Advertising: The need for Regulation

G Cupit

All You ever Wanted to Know About Affective Advertising But Were Afraid to Ask

S Gadir

How People Use Advertising—And How to Understand It

J Lannon

Advertising Research in Canada--Where We Are Today

J Hall

How Commercial Television Organizes its Advertising Time

W Duiveman

Planning and Purchase of TV Airtime

S Nettlefold

TV Advertising: Population and Revenue Shares

H C Mitchell

TV Advertising Rates in metropolitan Cities (March 1983)

 

The Marketing of Pre-Recorded Video-Cassettes

F Bonner

Publicity in the Australian Defence Force

J S Dickson

Promoting Informed Peace Studies

B Carter

Australian Advertising History

J Spierings

Media Briefs

S Hall