MA, PhD Cambridge

Peter Earl joined the School of Economics in 2001 having appreciated its research resources and pluralistic approach whilst a Visiting Professor in the School in 1999. He had previously spent a decade as Professor of Economics at Lincoln University in New Zealand. While ‘behavioural economics’ has only become popular and relatively mainstream in recent years, Peter has been doing behavioural economics for three decades. It has been a central part of his interest in the impact of problems of information and knowledge on decision making and how economics can be improved by using insights from psychology and the philosophy of science. He works at the intersection of behavioural, Austrian, evolutionary, institutional and Post Keynesian economics and has made contributions to consumer theory, the theory of the firm and monetary economics. He is the author or editor of seventeen books and many articles and book chapters. He is a founder member of the editorial boards of Marketing Theory and Review of Political Economy and was co-editor of the Journal of Economic Psychology from 2001-4. His current interests include the economics of new product development, the implications of behavioural economics for consumer policy frameworks, and the economic underpinnings of corporate strategy, entrepreneurship studies and marketing theory.

Selected Publications

Complete List of Publications

• Earl, P.E., Peng, T.-C. and Potts, J (in press) ‘Can speculative decision rule cascades explain asset price inflation?’, Journal of Economic Psychology.
   
• Earl, P.E. (2007) ‘Consumption X-inefficiency and the problem of market regulation’, in R. Frantz (ed.) Renaissance in Behavioural Economics: Essays in Memory of Harvey Leibenstein, London, Routledge, pp. 176-193.
   
• Earl, P.E. (2005) ‘Economics and psychology in the twenty-first century’, Cambridge Journal of Economics 29, Number 6, pp. 909-926.
   
• Earl, P.E. and Wakeley, T. (2005) Business Economics: A Contemporary Approach, Maidenhead, UK, McGraw-Hill.
   
• Earl, P.E. and Potts, J. (2004) ‘The market for preferences’, Cambridge Journal of Economics, 28, Number 4, July, pp. 619-633.
   
• Earl, P.E. (2004) ‘How economists model choice, versus how we behave, and why it matters’, in Edward Fullbrook (ed) A Guide to What’s Wrong with Economics, London, Anthem, pp. 95–105.
   
• Earl, P.E. (2003) ‘The entrepreneur as a constructor of connections’, in R Koppl (ed.) Austrian Economics and Entrepreneurial Studies – Advances in Austrian Economics 6, pp. 117–134.
   
• Earl, P.E. (2002) Information, Opportunism and Economic Coordination, Cheltenham, UK, Edward Elgar.
   
• Earl, P.E. (ed.) (2001) The Legacy of Herbert Simon in Economic Analysis (2 vols.), Cheltenham, UK, Edward Elgar.
   
• Earl, P.E. (2001) ‘Simon’s Travel Theorem and the Demand for Live Music’, Journal of Economic Psychology, 22, no. 3, June, pp.335-358
   
• Earl, P.E. and Frowen, S.F. (eds) (2000) Economics as an Art of Thought: Essays in Memory of G.L.S. Shackle, London, Routledge.
   
• Earl, P.E. and Kemp, S. (eds) (1999) The Elgar Companion to Consumer Research and Economic Psychology, Cheltenham, UK, Edward Elgar.