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Peter Earl joined the School of Economics in 2001 having appreciated its research resources and pluralistic approach whilst a Visiting Professor in the School in 1999. He had previously spent a decade as Professor of Economics at Lincoln University in New Zealand. While ‘behavioural economics’ has only become popular and relatively mainstream in recent years, Peter has been doing behavioural economics for three decades. It has been a central part of his interest in the impact of problems of information and knowledge on decision making and how economics can be improved by using insights from psychology and the philosophy of science. He works at the intersection of behavioural, Austrian, evolutionary, institutional and Post Keynesian economics and has made contributions to consumer theory, the theory of the firm and monetary economics. He is the author or editor of seventeen books and many articles and book chapters. He is a founder member of the editorial boards of Marketing Theory and Review of Political Economy and was co-editor of the Journal of Economic Psychology from 2001-4. His current interests include the economics of new product development, the implications of behavioural economics for consumer policy frameworks, and the economic underpinnings of corporate strategy, entrepreneurship studies and marketing theory.
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